For the first time at the Ikeja City Mall, fondly called the ICM, an autograph session was held with none other than the living musical legend himself, 2Face Idibia, headlining the event. He was accompanied by his entourage including his protégé, Dammy Krane and a host of other recording artistes from his label Hypertek Digital.
He is currently embarking on a nationwide tour promoting his erstwhile LP, ‘The Ascension’, and the two forthcoming releases 'Face2Face 10.0' and ‘Rewindselectuptodate’.
ICM was the preferred location to kickoff this tour for obvious reasons; strategically located in the heart of Ikeja with over 80 desirable shops to explore and huge foot traffic to match. Since opening in 2011, ICM has helped transform shopping in Lagos – making it one of the most popular destinations for the complete shopping experience.
Before 2Face took up the stage to start the autograph session, he was accompanied by Eniola Ositelu, the Marketing Manager of ICM alongside his entourage, for an introduction with store managers, had a pep chat with staff of stores that sold his Ascension CDs. They include Mr. Price, Bheerhugz Café, Bruno’s Place, Silverbird Cinemas and Ruff n Tumble. He also took time out to grab a dessert at Melting Moments. He also took pictures with shoppers, store staff and store managers. After the autograph session, 2Face and his entourage hung out at Bheerhugz Café where he was catered to until he waved goodbye to all his fans.
The Autograph Lucky Dip
The aforementioned stores sold Ascension CDs and freebies for every purchase made. They include 2Face DVDs, CDs, dog tags. Shoppers that made purchases above N5,000 including the Ascension CDs, qualified for the lucky dip to win 15 Infinix Zero smart phones, Hennessy bag packs, Digifon speakers etc. Shoppers that bought only the CDs got it signed by 2Face and took selfies with him.
Temidayo took advantage of this opportunity to shop in ICM and got rewarded by meeting with 2Face.
“I have bought items worth N20,000 at Mr.Price with his CD and I can’t wait to meet my idol,” he said. His wish was granted. His CD was signed by the 'African Queen' crooner and was even given the opportunity to sing one of 2Face’s songs as the iconic artiste watched on. He was also a winner of one of the Infinix Zero smart phones and other prizes as he was selected during the lucky dip too!
