James Rodríguez's £63million arrival at Bernabéu ensure that both Spanish clubs will be equipped with the most formidable forward lines next season
James Rodriguez (right) poses with Florentino Perez after signing for Real Madrid
In 2001 when Real Madrid president Florentino Pérez began the second summer of his Galáctico revolution with the signing of Zinedine Zidane from Juventus for a world record fee of £45 million, the only available squad number between one and 11 was No5. And so the greatest midfield player of his generation glided around the Bernabéu for the next five seasons with a swan-necked centre-half’s shirt on his back. Two years later David Beckham turned that notion on its head when he took No23 because Raul held the freehold on No7, but before the marketing phenomenon arrived it was felt that 1-11 remained the most valuable slots for merchandising.