A Blackberry logo is seen through a cracked box in this photo illustration taken in the central Bosnian town of Zenica, January 24, 2014
BlackBerry Ltd's (BBRY.O) shares took a beating on Wednesday after IBM Corp (IBM.N) outlined plans to partner with Apple Inc APPL.O to sell iPhones and iPads loaded with applications for business users.
The Apple-IBM tie up, beginning this fall, is set to target the customer base that BlackBerry needs to woo as part of a turnaround under new Chief Executive Officer John Chen.
"It is not a crushing blow at this early stage, but it is a negative for BlackBerry," said IDC analyst John Jackson. "There can be little question that it is unwelcome, if not entirely unexpected news."
The Apple-IBM tie up, beginning this fall, is set to target the customer base that BlackBerry needs to woo as part of a turnaround under new Chief Executive Officer John Chen.
"It is not a crushing blow at this early stage, but it is a negative for BlackBerry," said IDC analyst John Jackson. "There can be little question that it is unwelcome, if not entirely unexpected news."






